How should businesses be using social media? Who should be posting? Do advertising laws apply to social media? Should Facebook be used during screening for job applicants?

Social media has changed the way a lot of businesses send and receive information. In his article “How businesses can handle risks in the changing world of social media,” Matt McClellan looks at these issues. He provides common-sense advice that is useful for businesses of all types.

McClellan’s interviewee Jonathan Theder points out that “When it comes to social media, employers today don’t really know what to do.” The article is a basic snapshot of social media for the business owner who is at sea concerning how he can/should use this new technology. Knowing this is important for PR reasons to keep the business safe due to possible legal ramifications.