You wake up, get ready for work and head to the bus stop. You haven’t had your coffee yet, so your eyes may not be working quite right, but you can tell that the bus stop looks… odd. It seems to have a couch, an area rug and drapery. Then you get on the bus and it has pot holders hanging from the handholds. What’s going on here?

You’ve been hit by Ikea’s guerrilla marketing. Guerrilla marketing involves getting right in people’s faces with a product or idea, and that’s exactly what Ikea did in Manhattan. Using the slogan “Good design can make the everyday a little better,” Ikea decorated the city for five days to show the inhabitants its wares.

This is just one example from the interesting and fun “10 Excellent Examples of Guerrilla Marketing Campaigns.” Check out the rest for some great ideas!

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