Could standout NFL wide receiver Chad Ochocinco be trading out one football for another? It seems that way since the local MLS club SportingKC announced that Ochocinco was invited to a four day tryout. The trial run which begins Tuesday, was announced by SportingKC via their Twitter feed yesterday along with some enticing photos for fans. Ochocinco added credibility to the invitation as well, explaining through his feed that he played soccer as a youth and even aspired to play the sport professionally before his NFL career.

I’m stepping out on a ledge here, but I say don’t believe the hype! Even with the NFL on standstill from a league-wide lockout, I don’t think Ochocinco is truly pursing a new sporting path with the MLS? So what’s really going on here?  Well obviously SportingKC has found a way to make themselves nationally relevant a week before they’re set to start the season, and I can’t blame ’em. The immediate attention garnered is vital as the transitioning team redefines who they are. Time is of the essence for them and they’re taking full advantage of it.  Within the past few months the team has introduced a new name, stadium, and sponsor; driving attention and interest. Now we see the culmination of these efforts through the Ochocinco stunt.

It seems as if it’s paying off as the online murmurs of jersey sales and season ticket packages become louder. SportingKC has found the ultimate pairing for their product: celebrity; and it gets no better than Ochocinco’s colorful nature. Ochocinco may never see the pitch but SportingKC has managed to make themselves relevant, what might have been its most difficult match this season. As for the chances of #85 making the team? Child please!

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