In the arena of communications times have changed, the power has shifted, and the floodgates have been opened. Through this transition that has been in the making for the past couple decades communicators roles have been reversed, giving rise to a new collectivity of influencers. These new influencers now help direct and sometimes control communication, playing a big role in the gameplay of professional communicators. These influencers seem as rich a resource as any other for communicators trying to reach others. But how does someone reach these influencers in order to reach others? Read this article by Brian Solis to gain an understanding in leverging these relationships and tapping into the resource of new influencers.