Social media has become something that is on every company’s mind. More than 500 million people are active Facebook users and 50% of those users log on to Facebook every day. With statistics like that, who wouldn’t want to utilize the broad out reach of social media? But how do you go about it in a efficient and productive manner? Well you need a plan.
I came across an article on the Social Media Examiner about 5 Easy Steps to a Winning Social Media Plan. The first step is to find your target audience. Without a target audience, how will you know who you are speaking to? What unique aspects of that audience can be played upon using your social media and your product or service?
The second step is solve the readers’ more important problems. You need to be a reporter in yourself. Tell your audience why your product or service is important and be timely!
The next step is to decide how you will fulfill the content. Who is going to do the information gathering and writing of the content? Be organized!
The fourth step is to actually create your plan. You should have a editorial calendar, keywords, and content styles.
Last you need to schedule your content. Consider what formats and how often.
The over-arching idea of this article is that you need to be organized and purposeful, keeping in mind who will run it and the details of how. Quality over quantity!
“Once you have a clear picture of your priorities- that is values, goals, and high leverage activities- organize around them.”
— Stephen Covey