Regardless of the size of a company or business, they all have to have some planning in working with social media or it will be inadequate. This article, which is kinda lengthy, covers how some of the two big names are doing it. In the article Adobe and USA Today are covered, and their method to using social media. At the beginning of the article they use the term “leveraging the social media landscape,” which I feel is a great way to put into perspective how important this is. This article trumps many other articles out there because this article is recent, and anyone who uses social media knows that it is forever changing.
Check out his link for the full article: http://www.sweetspotmarketing.com/news/how-large-companies-are-planing-social-media-campaigns/