Category: Posts by Alicia


Social media has become something that is on every company’s mind.  More than 500 million people are active Facebook users and 50% of those  users log on to Facebook every day.  With statistics like that, who wouldn’t want to utilize the broad out reach of social media?  But how do you go about it in a efficient and productive manner?  Well you need a plan. 

I came across an article on the Social Media Examiner about 5 Easy Steps to a Winning Social Media Plan.  The first step is to find your target audience.  Without a target audience, how will you know who you are speaking to?  What unique aspects of that audience can be played upon using your social media and your product or service? 

The second step is solve the readers’ more important problems.  You need to be a reporter in yourself.  Tell your audience why your product or service is important and be timely!

The next step is to decide how you will fulfill the content.  Who is going to do the information gathering and writing of the content? Be organized!

The fourth step is to actually create your plan.  You should have a editorial calendar, keywords, and content styles. 

Last you need to schedule your content.  Consider what formats and how often. 

The over-arching idea of this article is that you need to be organized and purposeful, keeping in mind who will run it and the details of how.  Quality over quantity!

“Once you have a clear picture of your priorities- that is values, goals, and high leverage activities- organize around them.”
— Stephen Covey

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Everyone does what they do, buys what they buy, and goes where they go based on an influence.  Maybe your influencer was your parent when deciding where to go to college? Maybe you teachers influenced you on what major to choose? Or maybe a friend encouraged you to buy the iPod over a Zune.  No matter what, you are being influenced every day.

So as PR people how do we reach new influencers to get people to buy our product, use our service, or come to our business?

Everyone knows that celebrities and people in the social spotlight influence what other people do.  According to Craig Newmark, an entrepreneur best known for being the founder of the San Francisco-based international web site Craigslist, the three top influencers are Barack Obama, Jon Stewart and Stephen Colbert.  He also recommends Tina Fey, Jimmy Wales, George Clooney, Oprah and Nancy Pelosi.  Several of these people have their own talk show.  To reach someone to get them to talk about you on their talk show you need to already be famous or do something pretty extraordinary.  But when planning some extraordinary event remember to keep it tasteful.  Or you may just get unfriendly discussion from those big influencers, so beware.

Alicia

In our social media class last week we discussed a little bit about Facebook ad’s and how they are catered to a specific audience in mind.  I came across an article today called 10 Rules For Advertising On Facebook

The first rule seemed obvious to me.  Facebook advertising is not going to generate your business a great amount of money instantaneous, of course.  An advertisement or anything for a company posted on social media is about the long-term relationship with the customer, not instant sales.  The author, Nick O’Neill, says “Facebook is about relationship marketing.” And this is true.

The second rule says to create a greater volume of ads that target less people. 

“Often times on Google, advertisers will create an ad which targets every person in a single country and then split test two ad versions against each other. On Facebook this model will do nothing but cost you money. Placing a generic ad that’s targeted at an entire country, without any additional targeting, will do nothing but get you a lot of clicks and waste a lot of money for the most part.”
This is because for Facebook ads, many companies pay per click.  However, how many times have you or I accidentally clicked on an ad were really had no interest in purely by mistake and then backed right out of it.  Facebook has 11 different targeting factors that companies should take advantage of.
The third rule is to “friend users before selling to them.”  Facebook offers fan pages for businesses which are free.  Other Facebook users can become “friends” with a company by interacting with their page by becoming a fan, or RSVPing to an event that they post.  Building a relationship with your customer base makes you stand out in their mind.
The fourth rule says to understand your market, which is also very crutial to building a relationship with them.
The fifth and sixth rules discuss setting a goal and monitoring the progress.  The seventh through the 9th go over testing your Facebook ads against the traditional online advertising and being creative with your ads.  The 10th discusses not overtargeting. 
The importance of this article is that when using a Facebook advertising, you need to be just as timely, deadline driven, obtainable, budgeted  and goal set as when you create a full public relations campaign for a company. 
“Since we cannot change reality, let us change the eyes which see reality.”– Nikos Kazantzakis

-Alicia

Facebook Success Stories

I read an article on mashable.com today called 3 Facebook Commerce Success Storieshttp://mashable.com/2011/02/21/facebook-commerce/ Like this article begins by saying, there are not a lot of Facebook success stories, at least not yet.  But the fact that there are any at all show a revolution in how business works today.

The article discusses three businesses that have made it big in the Facebook world.

The first company is BabyAndMeGifts.com who attributes 50% of their sales to their Facebook page.  This company brings up the obvious point that a Facebook page is an excellent way to stay in front of the customer and keep on their mind.  Most people check their Facebook regularly, at least a few times a week.  This definitely keeps the company ‘in front of them’ regularly.

The second company is Livescribe.  Livescribe used their Facebook page to keep users interested in the product by allowing them to share or tweet their interest in a certain product.

The third company the article talks about is Ettitude also allows Facebook users to like or share product interest.  This ability to share a product with your ‘friends’ allows this company to increase their customer base in a new unique way.

The use of Facebook to share and sell products is like bringing the company’s web site to the customer.  This idea is not exactly new, but the results are.  I foresee many more companies using Facebook to increase their success in the future.

-Alicia Meek