Tag Archive: YouTube


You wake up, get ready for work and head to the bus stop. You haven’t had your coffee yet, so your eyes may not be working quite right, but you can tell that the bus stop looks… odd. It seems to have a couch, an area rug and drapery. Then you get on the bus and it has pot holders hanging from the handholds. What’s going on here?

You’ve been hit by Ikea’s guerrilla marketing. Guerrilla marketing involves getting right in people’s faces with a product or idea, and that’s exactly what Ikea did in Manhattan. Using the slogan “Good design can make the everyday a little better,” Ikea decorated the city for five days to show the inhabitants its wares.

This is just one example from the interesting and fun “10 Excellent Examples of Guerrilla Marketing Campaigns.” Check out the rest for some great ideas!

What do Rickrolling, sneezing baby pandas and three guys who used to work for PayPal have in common? They all became famous thanks to YouTube.

YouTube, as the second largest search engine, is a site that PR practitioners must consider when planning a social media strategy. Mashable’s “10 Fascinating YouTube Facts That May Surprise You” is a mixture of fun trivia and useful information about the site.

YouTube’s importance as an integrated social media site is undeniable. “YouTube says that on average there are more than 400 tweets per minute containing a YouTube link. Meanwhile, over on Facebook over 150 years worth of YouTube videos are watched every single day.” This means that posting an interesting, successful video to YouTube can lead to a lot of impressions. Use it wisely!

-Brenda Mackey