What do Rickrolling, sneezing baby pandas and three guys who used to work for PayPal have in common? They all became famous thanks to YouTube.

YouTube, as the second largest search engine, is a site that PR practitioners must consider when planning a social media strategy. Mashable’s “10 Fascinating YouTube Facts That May Surprise You” is a mixture of fun trivia and useful information about the site.

YouTube’s importance as an integrated social media site is undeniable. “YouTube says that on average there are more than 400 tweets per minute containing a YouTube link. Meanwhile, over on Facebook over 150 years worth of YouTube videos are watched every single day.” This means that posting an interesting, successful video to YouTube can lead to a lot of impressions. Use it wisely!

-Brenda Mackey

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